Classification of Customer Satisfaction Attributes: An Application of Online Hotel Review Analysis

Part 3: Digital BusinessInternational audienceWith the wide penetration of Internet, online hotel reviews have become popular among travellers. Online hotel reviews also reflect customer satisfaction with hotel services. In this study we use online hotel reviews to classify the attributes of customer satisfaction with hotel services. The empirical data was collected via Daodao.com, the Chinese affiliated brand of online travel opinion website tripadvisor.com. Based on text mining and content analysis, we found that the following seven dimensions are important attributes generating customer satisfaction with hotels: hotel, location, service, room, value, food and dinging, and facility availabilities. Finally we concluded on the research findings and also highlight the research limitations and future research directions

Creating Knowledge within a C-Business Context: A Customer Knowledge Management View

Part 7: Knowledge Management and Business ProcessesInternational audienceRecent advances of virtual networking technologies are gradually forcing companies to focus their knowledge management efforts to external knowledge resources, in order to complement their existing knowledge bases, find expertise, but also harness collective intelligence that is dynamically produced in the virtual environment. Access, exchange and co-creation of customer knowledge is of central importance for companies in this context, as customers who take advantage of Web 2.0 connectivity and social networking tools are gaining importance as competitive and cooperative knowledge actors in companies’ C-Business value networks. In this paper the authors attempt to cover important issues concerning customer knowledge flows between companies and customers through virtual interaction and the important factors that determine value-adding relationships of cooperation with customers for effective knowledge co-creation. They emphasize the need for the formation of a strategic co-opetition perspective for managing these relationships. In this direction, the authors present a theoretical framework that describes Customer Knowledge Management within a C-Business context